Moola: slang for money.

Want to play games for money? Well Moola.com is the place to go then. Moola is similar to a super-jackpot game show.

"Moola gives each new user $0.01 to start. You play against another player at your level, and the winner takes all of the money from the other person. So each time you win, you double your money. Win 30 times in a row and win $10.7 million. A user can “cash out” at any time and have a check delivered to them with their current balance. If you lose, you start over at $0.01."
- TechCrunch

[via TechCrunch]